Event design, styling & set-up
Season launch at Kellohalli, Helsinki
As part of our ongoing event design cooperation with Lidl Suomi we designed two events around their seasonal launch of summer 2018 under the hashtag #kreisikesä
The events took place at Kellohalli in Helsinki (pictured) and a later one at Tennispalatsi movie theatre. Lidl asked us to create a sunny California vibe with some mid-century influences to present their new product lines in a fresh and fun way.
As with all of Lidl's influencer event designs, we paid special attention to creating lots of room for social media moments, such as the #kreisikesä lounge that transported guests to a sunnier place in the midst of a cool and crisp day during early spring in Helsinki.