Event design & production
IDEAL OF SWEDEN
2019 Spring launch event for Influencers
iDeal of Sweden launched their new collection in the Spring of 2019 in all Scandinavian / Nordic countries.
We had the great pleasure to handle their full-service event design and production, styling and floral design for their Finland launch event.
The heavily botanically inspired collection was presented in the airy space at restaurant Chapter in front of various contemporary floral and greenery installs that invited guests to snap countless images.
Together with Chapter we came up with a collection signature event drink that got its name and "swirl" from the iDeal of Sweden phonecase model Indigo Swirl. Guests spent an afternoon sipping drinks, tasting delicious foods, dancing, and most importantly gushing over the new iDeal of Sweden collection.
Photography: Susanna Nordvall